Chattermill Appoints Luke Moore as Chief Revenue Officer

December 7, 2021
Reading time:
  • Moore’s career spans the evolution of digital, from web content management to social media analytics and now to game-changing customer experiences
  • His focus at Chattermill will be to diversify the company’s revenue base, build an attractive brand for top talent and increase market share as the company expands further in the US
  • Previously Moore was Vice President of Sales, for EMEA & APAC at Crimson Hexagon (acquired by Brandwatch in 2018), growing from 1 to 150 clients, and £20M annual recurring revenue (ARR) between 2013 and 2018
  • He joins from iProov where he was Global SVP Revenue and tripled ARR in 2020/21.

London, UK, 7th December 2021: Unified customer intelligence platform Chattermill has appointed Luke Moore as Chief Revenue Officer (CRO). Moore will be responsible for aligning marketing, sales and customer success, building an ecosystem strategy for partnerships and playing a key role in scaling Chattermill in the US.

Prior to joining Chattermill, Moore’s career has covered many areas of digital, from web content management to social media analytics. He joins Chattermill as CRO after scaling digital identity solution iProov as Global SVP Revenue, headquartered in London.

Reporting to the CEO, Moore joined iProov as part of the Series A pitch team and built a 23-person global revenue team spanning sales, demand generation, partnerships and customer success, in just five months. At its peak, the team grew to 50 and Moore kick-started expansion in the US. Moore doubled revenues for iProov in 2020 and tripled them in 2021.

Moore spent six years at Crimson Hexagon, the AI-powered consumer insights company HQtrd in Boston, Massachusetts which was acquired by Brandwatch in 2018. As VP EMEA & APAC, Moore hired and led their 25 person revenue teams to £20m ARR between 2013 and 2018. Moore also previously led sales of social media listening tools for both Salesforce and Alterian.

Speaking on joining the Chattermill team, Luke Moore said, “The world we live in today sees consumer loyalty as intrinsically linked to customer experience. High growth companies know that CX is critical because good customer experiences translate to better brand reputation and increased purchases. If social media technology taught us the value of listening and understanding the voice of the unleashed, unsolicited consumer, then Chattermill shows the world the power of unifying and understanding their CX data.”

Moore continued, “Chattermill puts customer intelligence at the heart of strategic business decision making by unifying customer touchpoints to reveal the innovation and growth opportunities that enable businesses to stay ahead of the competition. I’m extremely excited to join the team and can’t wait to work with them in this next stage of growth for Chattermill.”

Commenting on the appointment, Chattermill CEO Mikhail Dubov, said, “I’m thrilled to welcome Luke to our growing leadership team. His wealth of experience successfully scaling businesses will add strategic heft to our team, and will also bring significant value to our customers and partners.

“2022 is the year that we are poised to take the position as the major player in Customer Intelligence and I believe that Luke will play a pivotal role in establishing the category of Unified Customer Intelligence itself, and cementing our market position within it.

I have no doubt that Luke will have an exceptional impact here at Chattermill. We’re all delighted to have him on board.”

Chattermill uses cutting edge artificial intelligence to analyse feedback and support interactions across customer touchpoints for organisations to harness insights at scale, to boost customer loyalty and brand advocacy. The company is already working with clients such as HelloFresh, Wise, Spotify and Uber, and across industries including eCommerce, food-delivery, finance, health, marketplaces, and utilities.

Chattermill is growing rapidly and was recognised by Deloitte in its UK Technology Fast 50 in 2020. The company ranked 16th, with a growth rate of over 2,200 percent. The ranking is based on revenue growth from 2016 to 2019.

To find out more about Chattermill, visit

Notes to Editors

Press Kit: Available Here

Press ContactCathy WhiteCEW Communications for Chattermill+44 07791

About Chattermill

We are Chattermill. We’re on a mission to empower companies with the unified customer intelligence they need to deliver exceptional customer experience and exponential business growth.

Chattermill uses cutting edge artificial intelligence to analyse customer feedback and customer support interactions across customer touchpoints for organisations to harness customer insights at scale, boost customer loyalty and brand advocacy.

Chattermill combines machine learning with a deep understanding of a company and its customers, seamlessly integrating with any system used to collect feedback and customer support interactions. It then delivers precise, actionable intelligence that enables partners to have a complete, objective understanding of their customers every day.

The company works with Customer Experience pioneers from a wide range of industries including HelloFresh, Just Eat, Wise, Spotify and Uber.

See Unified Customer Intelligence in action

See the customer reality with Unified Customer Intelligence.